For those brands that want to sit at the top of Google for important search queries, and when dominating the natural (organic) search results isn’t enough, Pay Per Click search advertising (formerly known as Google Adwords) can be a highly profitable means of increasing website traffic and sales in a way that can scale to huge proportions.
When you have identified the right bids to place on your target keyword phrases, and created the right ads and landing pages, these campaigns can generate a lot more revenue than they cost to run. Indeed, PPC can take businesses to heights they never dreamed of. Pinching customers from competitors, and refining marketing messages and sales funnels, couldn’t be more straightforward than using Google Ads Pay Per Click search advertising.